New Balance - Doha Marathon 2027 Rollout

A coordinated multi-location in-store branding and retail display rollout for the New Balance Doha Marathon 2027 collection. Delivered across three flagship retail spaces - Go Sport at Dubai Festival City (DFC), Go Sport at Deira City Centre (DCC), and New Balance Exclusive Stores - the project brought a unified, high-impact visual merchandising experience to life.

New Balance required a cohesive retail campaign rollout for the Doha Marathon 2027 collection across three distinct store environments. The objective was to design, fabricate, and install custom display units, product showcases, branded fixtures, and mannequin styling that maintained strict brand consistency across every location.

Executing a unified campaign across three separate retail footprints - spanning both multi-brand sports retailers (Go Sport) and standalone brand stores - required adapting display dimensions and fixture layouts to each store's architecture while ensuring identical material finishes, colour accuracy, and visual impact across all sites.

We fabricated and supplied a complete suite of retail display elements tailored for the Doha Marathon 2027 collection, including custom product showcases, branded fixtures, mannequin displays, and campaign visual merchandising graphics. Every component was engineered for durability and consistent visual alignment across all three locations.

The display units, branded fixtures, and visual merchandising elements were delivered, positioned, and finished on-site across Go Sport (Dubai Festival City), Go Sport (Deira City Centre), and New Balance Own Stores.

All three retail locations were completed and campaign-ready on schedule, delivering a seamless, unified New Balance Doha Marathon 2027 brand presence across every store.