Decathlon Active Zone & Signage

Large-scale interior sporting zone branding for a Decathlon store, comprising overhead department signage, floor directional vinyl installations and fabric wall lightboxes.

Decathlon required interior sporting zone branding, overhead department signage and floor directional vinyl installations for a store environment, organising the retail floor into clear sporting departments.

The large-format elements had to carry the brand's departmental colour and icon system consistently across a busy retail floor, with durable floor graphics that could withstand foot traffic.

The fit-out included overhead suspended directional wayfinding, heavy-duty anti-slip floor graphics, 3D illuminated department signage and high-impact fabric wall lightboxes. The large-format elements were produced to carry the brand's departmental colour and icon system consistently across the floor.

Installation was coordinated across the store, with the overhead signage, floor graphics and wall lightboxes laid out and applied on site.

The store opened with the full departmental signage and floor graphics in place and ready for trading.