ASICS Novablast 6 In-Store Displays, Mall of Oman, Muscat

Five formats. One seamless brand experience. Zero dead angles.

For the launch of the ASICS Novablast 6 at Mall of Oman in Muscat, we designed, fabricated, printed and installed a complete set of in-store displays. Every piece was tailored to the space and built to capture attention from every angle, from a fully lit hero unit to a compact product panel on the shoe wall.

The brief: one campaign, many touchpoints.

A single product launch has to work in several places at once: at the store entrance, on the wall, next to the shoes and in front of the customer who is ready to buy. The goal was to carry the campaign message "More energy to move body and mind" through all of these touchpoints, with the same artwork, colours and finish in every format.

Five display formats, built for the space.

• Freestanding lightbox with LED base. A vertical backlit graphic with a green LED glow beneath the base, designed to be seen from the mall walkway.
• Hero pedestal with LED lines. A geometric hexagonal pedestal with a glossy green top and illuminated edge lines, on a square platform that anchors the display.
• Wall-mounted backlit lightbox. A large, evenly lit runner graphic that gives energy and movement to the store corridor.
• Twin lightbox wall panels. Two side-by-side panels above the apparel and footwear shelving, carrying the "More Energy" message.
• Precision-cut POS product panel. An informative panel on the shoe wall with the product, its key technologies and a QR code, placed next to the shoes it describes.

Printed in-house for consistent colour and a durable finish.

All graphics were produced through our digital printing service. Where the design called for printing on rigid materials, direct UV flatbed printing let us apply the artwork straight onto the panel. That removes the vinyl mounting step, avoids edge peeling and produces a scratch-resistant, fade-resistant surface. Because our branches work with the same colour profiles and media standards, brand colours stay consistent from one format to the next.

From fabrication to final handover.

Our in-house team handled the whole project: fabrication, printing, finishing, delivery and installation at Mall of Oman. One team and one point of contact kept the process simple, from the first drawings to the final handover.

More of our work in Oman and for ASICS.

• ASICS Performance Retail Store, Bahrain: 3D footwear display walls, acrylic lightbox graphics and suspended shoe stands.
• Guerlain at Muscat International Airport, Oman: retail fabrication for a travel retail environment.
• Our work in Oman: local capability, delivery and installation.