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adidas OriginalsCustom Retail Display & Brand Activation

adidas Originals Retail Display, JD Sports Red Sea Mall

JD Sports, Red Sea Mall, Jeddah, Saudi Arabia
Completed 2026

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Overview

A distinctive retail display at JD Sports, Red Sea Mall, Jeddah, Saudi Arabia.

Natural textures, bold branding and retro-inspired details come together in this custom-fabricated display, creating a standout presentation for adidas Originals.

Warm wood vs. high-gloss.

Our recent adidas projects, like the Hyperboost displays in Dubai and Bahrain, were all about performance: sleek finishes, LED edge-lighting and a high-tech look. This one tells a different story. Soft, rounded wooden shelving, a retro red TV prop, a patterned rug and backlit lettering give the Originals line a lifestyle feel that is warm and nostalgic.

A first for Jeddah.

After our Riyadh activation, this is another step in our growing presence in Saudi Arabia, and it takes our adidas work across the Gulf: Bahrain, UAE, Qatar and now KSA.

From bespoke display elements to precision finishing and installation, every detail matters.

The brief

A distinctive retail display at JD Sports, Red Sea Mall, Jeddah, Saudi Arabia. Natural textures, bold branding and retro-inspired details come together in this custom-fabricated display, creating a standout presentation for adidas Originals.

The challenge

Warm wood vs. high-gloss. Our recent adidas projects, like the Hyperboost displays in Dubai and Bahrain, were all about performance: sleek finishes, LED edge-lighting and a high-tech look. This one tells a different story. Soft, rounded wooden shelving, a retro red TV prop, a patterned rug and backlit lettering give the Originals line a lifestyle feel that is warm and nostalgic.

What we delivered

  • Soft, rounded wooden shelving unit with integrated display niches for media and books
  • Retro red TV prop housing and vintage audio-visual media player styling
  • Traditional patterned rug providing a warm lifestyle foundation
  • Wooden brand plinth with 3D backlit lettering ('ADISTAR CONTROL 5') and illuminated adidas Originals trefoil logo
  • Flanked metallic silver and natural burl-wood display podiums with laser-cut / screen-applied adidas trefoil branding
  • Integrated concealed power routing and balanced ambient lighting

Installation

📍 Jeddah, Saudi Arabia

🛠 Design, fabrication & installation: DGB Advertising

Precision on-site assembly and night installation at JD Sports, Red Sea Mall, Jeddah, ensuring seamless finishes and flawless illumination for store opening.

Outcome

A first for Jeddah. After our Riyadh activation, this is another step in our growing presence in Saudi Arabia, and it takes our adidas work across the Gulf: Bahrain, UAE, Qatar and now KSA. From bespoke display elements to precision finishing and installation, every detail matters.

Project specifications

Clientadidas Originals (JD Sports)
LocationJD Sports, Red Sea Mall, Jeddah, Saudi Arabia
ScopeBespoke retail display elements, fabrication, finishing & installation
MaterialsNatural wood, acrylic, illuminated backlit lettering, burl wood, metal finishes, props & patterned rug
Services usedDesign, carpentry, acrylic fabrication, illumination & installation

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