adidas Originals Retail Display, JD Sports Red Sea Mall
Project Gallery
Overview
A distinctive retail display at JD Sports, Red Sea Mall, Jeddah, Saudi Arabia.
Natural textures, bold branding and retro-inspired details come together in this custom-fabricated display, creating a standout presentation for adidas Originals.
Warm wood vs. high-gloss.
Our recent adidas projects, like the Hyperboost displays in Dubai and Bahrain, were all about performance: sleek finishes, LED edge-lighting and a high-tech look. This one tells a different story. Soft, rounded wooden shelving, a retro red TV prop, a patterned rug and backlit lettering give the Originals line a lifestyle feel that is warm and nostalgic.
A first for Jeddah.
After our Riyadh activation, this is another step in our growing presence in Saudi Arabia, and it takes our adidas work across the Gulf: Bahrain, UAE, Qatar and now KSA.
From bespoke display elements to precision finishing and installation, every detail matters.
The brief
A distinctive retail display at JD Sports, Red Sea Mall, Jeddah, Saudi Arabia. Natural textures, bold branding and retro-inspired details come together in this custom-fabricated display, creating a standout presentation for adidas Originals.
The challenge
Warm wood vs. high-gloss. Our recent adidas projects, like the Hyperboost displays in Dubai and Bahrain, were all about performance: sleek finishes, LED edge-lighting and a high-tech look. This one tells a different story. Soft, rounded wooden shelving, a retro red TV prop, a patterned rug and backlit lettering give the Originals line a lifestyle feel that is warm and nostalgic.
What we delivered
- Soft, rounded wooden shelving unit with integrated display niches for media and books
- Retro red TV prop housing and vintage audio-visual media player styling
- Traditional patterned rug providing a warm lifestyle foundation
- Wooden brand plinth with 3D backlit lettering ('ADISTAR CONTROL 5') and illuminated adidas Originals trefoil logo
- Flanked metallic silver and natural burl-wood display podiums with laser-cut / screen-applied adidas trefoil branding
- Integrated concealed power routing and balanced ambient lighting
Installation
📍 Jeddah, Saudi Arabia
🛠 Design, fabrication & installation: DGB Advertising
Precision on-site assembly and night installation at JD Sports, Red Sea Mall, Jeddah, ensuring seamless finishes and flawless illumination for store opening.
Outcome
A first for Jeddah. After our Riyadh activation, this is another step in our growing presence in Saudi Arabia, and it takes our adidas work across the Gulf: Bahrain, UAE, Qatar and now KSA. From bespoke display elements to precision finishing and installation, every detail matters.
Project specifications
| Client | adidas Originals (JD Sports) |
|---|---|
| Location | JD Sports, Red Sea Mall, Jeddah, Saudi Arabia |
| Scope | Bespoke retail display elements, fabrication, finishing & installation |
| Materials | Natural wood, acrylic, illuminated backlit lettering, burl wood, metal finishes, props & patterned rug |
| Services used | Design, carpentry, acrylic fabrication, illumination & installation |
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