adidas Go Full Hybrid: Adizero Dropset Pro Launch, Go Sport Dubai Marina Mall

Full-scale retail branding for a product launch: from the storefront to the shoe wall to a dedicated activation space.

For the launch of the adidas Adizero Dropset Pro at Go Sport, Dubai Marina Mall, we produced a complete "Go Full Hybrid" branding package. It includes large-format window graphics, a custom in-store display and a full activation space, all designed, fabricated, printed and installed by our team in Dubai.

The brief: one launch, three layers of impact.

A product launch has to win attention at three moments: when shoppers walk past the store, when they enter, and when they are ready to try the product. We built the project around these moments, with one campaign message carried through every layer.

Three layers, built for the launch.

Large-format window graphics. The storefront carries oversized athlete imagery and the "Go Full Hybrid" headline, framing mannequins styled in adidas performance apparel and the featured shoes. The graphics are produced through our digital printing service, with accurate brand colour and sharp detail, so the window reads clearly from the mall concourse.

Custom in-store display on the shoe wall. Inside the store, a printed campaign panel is integrated into a black slatwall shoe wall. It puts the Adizero Dropset Pro and its "Feel Fast" message in the middle of the running category, among the shoes it competes with on the shelf. The black backdrop makes the colour of the graphic and the shoes stand out.

A full activation space with a gym-inspired design. On the shop floor, we built a dedicated activation zone:

• Illuminated branded pedestal. A square plinth with a concrete-look finish and a red base, with the adidas logo and the product name lit on the front. The shoe is displayed on top, together with a red kettlebell that ties the product to training.
• Industrial-style rig. A structure of red and yellow metal tubing with cyan LED light tubes, on a yellow mesh platform. It echoes gym equipment and gives the zone depth and energy.
• Branded floor graphic. A black floor mat with a red border, measurement lines and the "Go Full Hybrid" slogan, which marks the activation space on the floor.

Together they turn one shoe launch into an experience that customers can walk up to and interact with.

Printed and fabricated in-house for consistent colour and finish. The window graphics, the shoe-wall panel and the activation zone structures were all produced by our Dubai team. One production run and one set of colour profiles kept the campaign artwork consistent across all three layers, from the storefront to the shop floor.

From fabrication to final installation. Our in-house team handled every stage: fabrication, printing, finishing, delivery and installation in Dubai Marina Mall. A single team and one point of contact kept the three elements consistent in colour, finish and timing.

More adidas projects across the GCC.

• adidas Hyperboost table branding and displays, Deira City Centre, UAE: LED edge-lit display stands.
• adidas Adizero collection display, DFC GoSports, Qatar: a display designed to catch attention from a distance.
• Our work in the UAE: local capability and delivery from our Dubai facility.