Estée Lauder Companies Brands - Riyadh Activation

Overview

A multi-brand retail and event branding project for The Ordinary, M·A·C, Clinique and Estée Lauder at Princess Nourah Bint Abdulrahman University in Riyadh, Saudi Arabia, marking the brands’ first event presence on campus.

The brief

The project involved bringing four internationally recognised beauty brands into a university event environment for a landmark first appearance. Each brand required a distinctive physical presence that reflected its identity and created a professional, engaging brand experience for attendees.

The challenge

The key requirement was to translate established beauty brand identities into physical event installations within a university setting, ensuring that each brand was clearly represented while maintaining the quality and presentation standards expected of leading international names.

What we delivered

DGB Advertising delivered the production of branded elements and physical brand installations for The Ordinary, M·A·C, Clinique and Estée Lauder, helping establish their presence at the university’s debut event.

Installation

The branded installations were installed at Princess Nourah Bint Abdulrahman University in Riyadh, bringing the four brands into the event space and creating a dedicated physical presence for each.

Outcome

The completed project introduced four major beauty brands to the university event environment, transforming the campus space into a branded experience for this historic first.

Project specifications